Recently I found myself taking a part in few conversations about the future of TV and the video entertainment industry of tomorrow. Those conversation where made with people from the Mobile phone, TV, and internet industries. All of them agreed that the today's TV is changing in different ways and that Mobile entertainment and Internet usage as an entertainment tool are increasing on the account of TV (and Cinema).
These conversations made me want to make a mind map of all aspects (I found) of TV, Mobile and internet as entertainment arenas for the end user. After doing the mind map I gathered the information in a magic table. This magic table can make every one (Yes! you too) an inventor of new formats, experiences, models or content packages for tomorrow's entertainment era.
All you have to do is to pick an Item from every column in a random way. Then, try to think of a TV/Internet/Mobile show, Contest, event etc that is using all the elements. It's not an easy creative exercise but it is fun. Don't give your self discount, Invent something crazy that will not sound reasonable to you.
This is my take on the magic table:
I picked randomly these Numbers: A 3, B 2, C5, D 1, E 8, F 4
I need to create a concept for a Reality Mobile show in which will be delivered in streaming format. This show will be watched while going out. I will charge a monthly fee and will have to use Celebrities or stars in it. Mmm that’s an easy one :-)
This streaming mobile show will be aired every weekend night time and it is designed for people that are hanging out in the clubs and bars areas at that time. This reality show will follow 5 random people that are randomly selected every weekend in this club area and their prize in this reality show is dating a celebrity. The viewers of the show will be able to watch and help those 5 guys with their mission that involves: Drinking lots of alcohol and doing crazy things. One of the viewers will have the chance to win the same prize too.
What is your future media show format?